Tag: LO1

During the last week, the band were reluctant to post any of the content that I suggest they upload, so this seems to have made an impact on the amount of likes that they have garnered over the past week. I personally do not understand why they have chosen not to follow the schedule that I created for them and I believe that I could have organised it in another way so that perhaps I was an admin on their page and could post for them as the band. I have a feeling this may negatively impact the amount of hype around the EP and will likely affect sales, however, I can’t give quantifiable proof of that.

There are many things I would have done differently if I were to take on the role of promoter again, which I will discuss in my reflective summary.

The likes and amount of people that are talking about the band have grown substantially since the last time I uploaded, and most of this was based on just one post that contained some images of the most recent recording session that took place on the 27th. I believe that if we continue to upload content and perhaps create new social media accounts on Twitter and Instagram they can continue to grow their potential market.

I think it is important for the band to post regularly and upload a variety of content. The band regularly upload updates that discuss dates when they are doing live shows, but I think that if they also upload things like videos of them playing live and also links to their other social media (which they don’t currently have, it would be very useful.

http://www.lastminutemusicians.com/how_to_get_gigs/?p=1426
http://www.musicradar.com/tuition/guitars/how-to-promote-your-band-online-605318

As my first aim states, I wish to grow the social media presence of Dead Rooster so that they can get their music out to as many people as possible and therefore sell as many copies of their EP as the can once it is released.

As you can see from the picture attached below, the band’s Facebook page is only at 116 likes and only gains 1-2 likes per week on a good week. They are not very active on social media and have only used it to promote live shows and occasionally shared a YouTube video of them playing live.

My goal by the end of this project is to grow the band’s Facebook page as much as I can. The way that I will do this is by creating a plan for the band, which will give them a date in which they should post something to their page to either tease that they are working on new music or promote themselves in some way. Below I have set out a rough plan which I will give to the band and hope they follow.

• 28th Nov – After the initial recording – (Pictures/videos will have been taken during recording session) The band will upload the videos and pictures and say that they are in the studio recording new music.
• 1st Dec – Release track listing for the new EP
• 5th Dec – If the artwork has been created in time the band will release the cover art for the EP.
• 10th Dec – Release a 30-second preview of one of the songs
• 11th Dec – Release Bandcamp/Itunes link to pre-order the EP
• 15th Dec (If Applicable) Share that the new song will be played on the radio the next day to accompany the release.
• 16th Dec – Remind people it will be played on the radio and also give album purchasing links.

I will be monitoring the likes and how many people are talking about the band as the process continues and will update the blog every week or so with data on how their page has grown.

http://dottedmusic.com/2014/marketing/social-media-strategy-to-promote-music/ – Step 1 / 3 / 4